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4. What do agencies do?
Agencies typically will be responsible for a level of Brand management, ensuring affiliates are suitable matches for the merchant brand, and that merchant policies are followed.
Affiliate recruitment. Agencies may be involved in attracting suitable affiliates.
Provide a mechanism for affiliates to select banners, content and other facilities to track, monitor and process traffic, sales, payments etc.
5. How does the affiliate marketing model work?
You would register with your chosen agencies. Usually free to register, though some charge a nominal fee , which is typically refunded once you are accepted
(e.g affiliatewindow currently charges £5 , which will be refunded upon acceptance subject to terms and condistions) The agency will usually have a process to ensure your website meets their programme requirements.
Once registered, you can apply to join your chosen merchants. They may or may not accept your application. It is important to consider the type of merchant who has products /services that will be of interest to your visitors, and where you can add value to the merchant.
In the case of the Vision4art web site , original content consists of art and photography with a variety of themes including music, dance , fashion etc. This gives the opportunity to work with a variety of merchants including those who sell paintings and prints, music (CD and mp3),music related technology, and posters , as well as merchants who sell clothing and fashion accessories.
a selection of original content from www.vision4art.co.uk
Merchants will have details of their affiliate programmes, a choice of banner ad’s , content widgets (see examples later) text links etc.
The merchant will specify commission rates, and usually guidance for affiliates.
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